743 - The Art of Music Licensing With Paul Anthony Troiano

Paul Anthony Troiano is an artist & entrepreneur who got his start in the music licensing business. Troiano founded Rumblefish, a music licensing company that became the largest licensor of independent music in the world. The company, under Troiano’s guidance as CEO, was the first to offer instant licenses for the use of songs on social video platforms and inked a ground-breaking deal with YouTube that resulted in their catalog of over 3 million copyrights racking up over half a million daily licenses and over 2 billion monthly views on YouTube. The business was acquired in 2014 by private equity firm Rizvi Traverse (Space X, Twitter, Facebook, Square, SESAC) and Paul was retained by Rizvi as it’s President and CEO, assisting with further M&A activities including the acquisition of the largest mechanical licensing company in the music industry, The Harry Fox Agency (HFA).

Troiano is an active member of the entrepreneurial community in the pacific northwest as an investor, board member and advisor and is the co-founder of a number of ventures including award-winning business accelerator Starve Ups, media and event-listing business Do503, limited edition guitar pedal manufacturer Spaceman, sustainable living skills video network Rustica, and the highly acclaimed annual TEDxPortland conference. Troiano is an executive mentor for Entrepreneurs Organization EO and, in 2014, established the RAINMaker Endowment Fund which provides annual grants for promising student entrepreneurs at the University of Oregon. Troiano is a proud citizen of Black Rock City is a member of the Technology, Entertainment and Design conference (TED) and an active member of the Young Presidents Organization (YPO).